Done well, they let attendees experience products in new, more memorable ways. These technologies add high-tech cool factor to exhibitors’ booths.
Trade Show Booth Activity Idea #3: Augmented and Virtual Reality Or, just use the photo op as a way to stop attendees and start a conversation.
Get your brand into the act with logoed backdrop screens and hashtags or oversized social media post frames. Entice attendees into your booth with fun wearable props, props they can hold, cool things or people they can pose with, or something that exemplifies the event location. Trade Show Booth Activity Idea #2: Photo OpĮven though almost everyone has a camera included with the smart phones in their pocket, they will still stop to get their photos taken at events. Got a small product? Consider amplifying the demo with a live video feed on large monitors. The best demos have movement, noise, and clearly prove your major advantages that matter to buyers. You can also let the attendees get their hands on your product and try it out themselves. So, have your booth staffers demonstrate your products all through the show. Here are 14 trade show booth activity ideas to help generate more booth traffic and engagement: Trade Show Booth Activity Idea #1: Demonstrate Your Productsīuyers come to trade shows to see in person the (mostly B2B) products they don’t feel comfortable buying online. Conversations that become leads and sales. You can pull people in, and get conversations started. You can make your booth a mecca of face-to-face engagement. With no activities to host, your booth staffers retreat inside themselves or their smartphones. With no activities in your trade show booth, attendees focus their attention instead where there is movement. And by nothing, I mean standing around in your booth doing nothing. But they can also be mind-numbingly dull, for both attendees and booth staffers. Trade shows are a powerful marketing medium for lead generation, brand awareness, and relationship building.